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Date for the diary:
Altrincham and District Festival 2021 CANCELLED.
2022 Proposed Dates 2 - 3 July

LOCAL BUSINESSES STEP UP TO SAVE FESTIVAL PARADE

LOCAL BUSINESSES STEP UP TO SAVE FESTIVAL PARADE

Following an appeal last week by Altrincham Today and The Messenger, Altrincham & District Festival committee are delighted to announce that its Grand Parade has been saved and will continue its unbroken 41 year run on Saturday 7th July.  Festival organisers would like to encourage more participants to enter the Parade which will be led as usual by the Court Leet and followed by the amazing Starchaser Rocket, vintage and classic vehicles, Greater Manchester Police, two Samba bands, a bagpiper, and a variety of community groups, musicians and businesses.  There is a ‘Movies’ theme to this year’s parade so spectators should look out for their favourite movies and characters.

A relatively small shortfall in funding is being bridged with the help of two Altrincham business owners and public donations. The Festival committee were initially approached by Bilal (Billy) Mhariam, owner of the popular Mhariam restaurant overlooking Goose Green. Billy moved his restaurant from Timperley to Altrincham this year and realises how important it is for the community to back the Festival and save the parade. Billy is therefore match-funding all donations made by his customers. 

Billy’s friend, Jonny Hanson, owner of Altrincham’s iconic Oxford Road Café, is also asking customers for an optional 50p donation and will be match-funding the proceeds. The appeals are hoping to raise around £2,000 and will be running until June 11th.    

The Festival Committee has also received a £300 donation from Tesco Altrincham which resulted from the sale of second hand books in store and £111 from the Claims Guys who raffled some Ed Sheeran tickets. Public donations can be made by visiting https://www.justgiving.com/crowdfunding/bernie-leyden

The parade is FREE to enter for all businesses, community groups, schools and voluntary organisations.  There is also still time for people to apply for stalls on the Festival Showground and a full programme of entertainment will begin at 11am, ending at 5pm. Booking forms for both the parade and showground  at : http://www.yourfestival.org.uk/index.php/booking-forms

Festival co-directors Neil Taylor and Sarah Walmsley have expressed their gratitude to the public and business community.  Sarah said, “The future of Altrincham Festival is assured when all the elements of our community participate so we are delighted that well-respected business owners like Billy and Jonny have stepped up to galvanise support. Our committee of volunteers has been working hard to raise funds and has achieved a great deal, but without any sponsors and having been knocked back for a large grant, it has been a bit touch and go this year. Thankfully, we can now concentrate on making this year’s event the best ever. We are revamping certain elements of the parade and showground this year and hope that everyone involved has a fabulous day.”

 

This year’s Altrincham & District Festival Pub Quiz will once again be held at The Railway Pub on Ashley Road in Hale. We would like to express our thanks to management and patrons of The Railway for continuing to support the Festival.

Heat 1 - Monday 16th July

Heat 2 - Tuesday 17th July

Finals - Thursday 19th July

We welcome entries from teams of four people. The team entrance fee is £10.

If you would like to enter please download and complete one of the attached entry forms

Attachments:
Download this file (Railway Quiz Entry Form2018READY.doc)2018 pub quiz entry form (.doc)[2018 pub quiz entry form as a Word File]92 kB
Download this file (Railway Quiz Entry Form2018READY.pdf)2018 pub quiz entry form (.pdf)[2018 pub quiz entry form as a .PDF file]433 kB

Business Sponsorship Appeal

Every year since 1977, Altrincham Festival's Grand Parade processes through the town on the first Saturday in July from St Margaret's Road in Bowdon, right through Altrincham town centre to the Festival Showground (Beech Fields) in Timperley where we host all day entertainment.  The Festival has been our community's social glue for 40 years as it enables local organisations and good causes to raise their profile, showcases local talent and encourages people to enjoy a wonderful day out in our area. This year we are adopting a theme of 'Movies' for the Grand Parade and this theme will also be reflected in entertainment at the Showground. The Parade is free to enter but we charge a small fee for Showground space.  A new committee is in charge this year and following a public survey, we are beginning to make changes to the Festival, to bring it up-to-date and in line with visitors' desires.  

On the environmental front:

  • We are introducing a free double decker bus service (Euro 6) to transport people to and from Altrincham Interchange and the Showground, thereby reducing the number of individual car journeys necessary. 
  • We're also aiming to recycle the majority of the waste produced on the Showground and our food/drink operators will be using biodegradable and recyclable packaging. 
  • We're inviting local electric/hybrid car manufacturers to exhibit on the Showground to help encourage a reduction in Altrincham area emissions.

Altrincham Festival costs at least £20,000 per year and as grant funding becomes harder and harder to obtain, we are seeking business sponsorship with a choice of three levels – GOLD, SILVER & BRONZE. All sponsors enjoy the benefits of publicity through a revamped printed and electronic marketing communications campaign as well as complimentary marketing space on our showground (Saturday July 7th) and in the Grand Parade if they so wish.

GOLD - One sponsor of £3,000 

Gold sponsors receive:

  • Double-sided facing page advert (normally £900) in our Event Programme
  • your company logo on our website (primary position) and link to yours  
  • your company logo (primary position) featured on other marketing materials - flyers, banners, etc.
  • your own company signage on either side of our Showground Entertainment Stage  
  • 15 metre square pitch on our Showground (normally £120)
  • free entry to the Grand Parade

SILVER - Two sponsors of £1,500 

Silver sponsors receive:

  • full page advert (normally £500) in our Event Programme
  • your company logo on our website (secondary position) and link to yours  
  • your company logo (secondary position) featured on other marketing materials - flyers, banners etc.
  • 10 metre square pitch on our Showground (normally £80)
  • free entry to the Grand Parade

BRONZE - Three sponsors of £750 

Bronze sponsors receive:

  • half page advert (normally £250) in our Event Programme
  • your company logo on our website (tertiary position) and link to yours  
  • your company logo (tertiary position) featured on other marketing materials - flyers, banners etc.
  • 5 metre square pitch on our Showground (normally £40)
  • free entry to the Grand Parade

We recently recorded an interview at Trafford Sound about all the positive changes we are beginning to put into effect this year. 

Parade & Transport -
 

Showground - 

Fringe Events -
 

Over To You - 

We are looking for sponsors to commit by May 4th as our Programme copy deadline is a week later.  

Please do not hesitate to CONTACT US

After 40 years the Altrincham and District Festival is undergoing some changes this year. We did a survey and we have been listening to comments that have been made. This is Sarah and Bernie two committee members answering some questions from Damian from Trafford Sound. Would you like to take part? or can you help? please do let us know.

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