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Business Sponsorship Appeal

Every year since 1977, Altrincham Festival's Grand Parade processes through the town on the first Saturday in July from St Margaret's Road in Bowdon, right through Altrincham town centre to the Festival Showground (Beech Fields) in Timperley where we host all day entertainment.  The Festival has been our community's social glue for 40 years as it enables local organisations and good causes to raise their profile, showcases local talent and encourages people to enjoy a wonderful day out in our area. This year we are adopting a theme of 'Movies' for the Grand Parade and this theme will also be reflected in entertainment at the Showground. The Parade is free to enter but we charge a small fee for Showground space.  A new committee is in charge this year and following a public survey, we are beginning to make changes to the Festival, to bring it up-to-date and in line with visitors' desires.  

On the environmental front:

  • We are introducing a free double decker bus service (Euro 6) to transport people to and from Altrincham Interchange and the Showground, thereby reducing the number of individual car journeys necessary. 
  • We're also aiming to recycle the majority of the waste produced on the Showground and our food/drink operators will be using biodegradable and recyclable packaging. 
  • We're inviting local electric/hybrid car manufacturers to exhibit on the Showground to help encourage a reduction in Altrincham area emissions.

Altrincham Festival costs at least £20,000 per year and as grant funding becomes harder and harder to obtain, we are seeking business sponsorship with a choice of three levels – GOLD, SILVER & BRONZE. All sponsors enjoy the benefits of publicity through a revamped printed and electronic marketing communications campaign as well as complimentary marketing space on our showground (Saturday July 7th) and in the Grand Parade if they so wish.

GOLD - One sponsor of £3,000 

Gold sponsors receive:

  • Double-sided facing page advert (normally £900) in our Event Programme
  • your company logo on our website (primary position) and link to yours  
  • your company logo (primary position) featured on other marketing materials - flyers, banners, etc.
  • your own company signage on either side of our Showground Entertainment Stage  
  • 15 metre square pitch on our Showground (normally £120)
  • free entry to the Grand Parade

SILVER - Two sponsors of £1,500 

Silver sponsors receive:

  • full page advert (normally £500) in our Event Programme
  • your company logo on our website (secondary position) and link to yours  
  • your company logo (secondary position) featured on other marketing materials - flyers, banners etc.
  • 10 metre square pitch on our Showground (normally £80)
  • free entry to the Grand Parade

BRONZE - Three sponsors of £750 

Bronze sponsors receive:

  • half page advert (normally £250) in our Event Programme
  • your company logo on our website (tertiary position) and link to yours  
  • your company logo (tertiary position) featured on other marketing materials - flyers, banners etc.
  • 5 metre square pitch on our Showground (normally £40)
  • free entry to the Grand Parade

We recently recorded an interview at Trafford Sound about all the positive changes we are beginning to put into effect this year. 

Parade & Transport -
 

Showground - 

Fringe Events -
 

Over To You - 

We are looking for sponsors to commit by May 4th as our Programme copy deadline is a week later.  

Please do not hesitate to CONTACT US